Ken's response to The Life and Death of Media

The life and death of media was an interesting read but nothing too eye opening for me. It was a bit dramatic for me. Although I can see where this realization would be a new thought at the time it was written. The first page of the article was confusing for me but the more I read on, the more I understood the points. I would have to agree that media is a commodity and so much more. Its something that we interact with every day of our lives. It is also something that will eventually die out. It took a bit of thought, but I have to agree with the point that that media lives and dies and it’s a normal occurrence. Such as the Incan quipus, it was something that was so fundamental at the time but now its something that is completely obsolete. It makes me think about social media and what will eventually die out and be replaced with something new. As in, myspace was something that was huge but its just a memory. Overall, what I got from this read, is that technology changes constantly. Media is a medium that also changes with time, it is a change that we can date back to early civilizations. Media is in a way, interwoven with technology and lives and dies with it. There will always be something new and “better” in technology which drives the life space of media. As artist, we can not invest heavily in one technological medium because it will limit us when the medium dies out. We must be pliable and react to change in media and technology. Which is something I already knew, its something most of us know. Hence why we are in digital hybrid media.