The Life & Death of Media by Bruce Sterling got me thinking about just how quickly media evolves and how much some media is taken for granted. Earlier in the semester we put together contact mics, and as I read this article I remembered how tedious the process was, but had an appreciation that at some point someone out there had to figure all this out in order to have the media we have today.
Though at times it does seem like technology is evolving and media is getting stronger and stronger - as the article says, outliving the creator; I feel like with popularity of vinyl right now - there can be an appreciation for old forms of media.
As an Advertising minor, I know how important it is to stay on top of the upcoming trends in media - but I always feel that because I am older than the traditional college student, that I have an upper hand in appreciating my knowledge of both the old and knowledge of the new types of media.
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