I found this reading to be very understandable and somewhat easy to grasp. I have been very interested in the thin line of media in the past and figuring out what makes something promotable and what makes it a dud. The section of this reading where is lists all the lines of what media is was very eye opening for me. It showed how heavily we are impacted by this overarching idea and theme of commercial consciousness.
The idea that Sterling brings up called media forensics was very intriguing to me. I would be very interested in delving deeper into that idea and really figuring out what it entails. Media is such a powerful tool, but it can also be an incredibly destructive tool and I am curious to learn what the separation between those two extremes usually is.
Media and culture have gone hand in hand for centuries. The idea that Sterling brings up about our currency being a medium is something that I have found to be a fabulous idea. Bringing things back to the older days of a barter system in which your skills and your talents become your ability to provide for yourself and thrive. That is what media should be, it shouldn't be a burden or a divider but it should unify and encourage.
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